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If we look at an employee as someone out to buy a TV set and the employer as the brand, the question is...what do you look for while buying a TV? Why do you prefer a certain brand over another? That also brings us to a fundamental question of, what does your existing and potential talent pool think about you? Why would someone want to work with you? Is there a certain perception about you as a company in the minds of existing and potential employees? With a shrinking talent pool, increasing cost of talent acquisition and fierce competition, there is an increasing need to become an employer of choice for people. A company that people want to work with! Think of a company that is flooded with requests in the ‘careers’ section with people wanting desperately to work with & you get the picture. If the above holds true, you need to ensure that you are doing the right things to get through to people at all levels...and to that effect having a concrete Employer Branding Strategy in place is critical.
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